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Customer Lookalikes Dashboard

Below you'll observe how to access and review your Customer Lookalikes Dashboard...

  1. At the top of the Homepage, you'll observe the navigation tabs
  2. Select Category: Contacts
  3. Select Subcategory: Customers
  4. Select Subcategory: Lookalikes

Screenshot 2021-12-01 at 14.30.47

This identifies:

  1. Customers who match with prospects sharing similar demographics, enabling more effective campaign targeting.

Screenshot 2021-12-01 at 14.32.01

 

As you scroll down the Customer Lookalikes Dashboard…

You’ll observe:

  1. A fully customisable and detailed customer demographic dashboard, generating results that identify; the customer name, city, country, and segment.
  2. Individual customer purchasing activity, including;  total spent and last purchase date.

Screenshot 2021-12-01 at 14.32.44

Please refer to the Customer Clickthrough Article for further guidance on accessing individual customer information and insights.