Channels Comparison Dashboard

Below you'll observe how to access and review your Channels Comparison Dashboard...

1. At the top of the Homepage, you'll observe the navigation tabs
2. Select Category: Attribution
3. Select Subcategory: Channel Performance
4. Scroll down to the Channels Comparison Dashboard

This dashboard offers:

1. A line graph plotting the attribution channels which have been specifically selected from the drop-down menu.
2. A visual comparison of all selected channels by a set metric and time period.

Below the Channels Comparison graph, you’ll find your Channels Comparison Dashboard...

To review and compare your channel performance by Attribution Model:

1. Select 'Attribution Model' from the Compare Dimension drop-down menu.

This demonstrates:

• A breakdown by channel of touchpoints made in reference to the primary and secondary (compare) attribution models selected from the drop-down menus.
• The variance in orders, customers, and sales between the two models of attribution.
• Data generated by your specified sales type and display metric selected from drop-down menus.

To review and compare your channel performance by Time Period:

1. Select 'Period' from the Compare Dimension drop-down menu.

This demonstrates:

• A breakdown by channel of touchpoints by comparing two selected time periods, selected from the drop-down date range function.
• The variance in orders, customers, and sales between the two models of attribution.
• Data generated by your specified sales type and display metric selected from drop-down menus.