Customer Clickthrough

From the order list, you can select each customer name and access further customer information, insights, and history...

This Provides:

1. A Customer Profile – outlining their RFM Score, Purchase History, Total Expenditure.
2. Additional customer information, such as Customer ID, Name, Email, and Email Marketing Status.

As you scroll down this personalized customer dashboard, you’ll find more specific insights...

Here you can identify:

1. Online behaviour and presence, including; tracking data and transactional history.
2. Specific customer metrics, such as; total orders, refunds, gross expenditure, and net expenditure.
3. Customer demographic data, including both billing and shipping addresses.

Here you have the most in-depth data relevant to each customer, identifying…

Purchase History:
Includes; order date, value, status, discount & payment method.

Email Campaign Interactions:
Includes; campaign name, date sent, first & last open date, no. of opens & clicks.

Online Tracking:
Includes; date tracked, source of the tracker, channel, time spent & customer journey.

Customer Channel Path Insights:
Includes; data outlining channel & outcome.

At the bottom of this customer insight clickthrough, you’ll find a personalized subscription, interaction and direct mail interaction history…

This identifies:

1. Customer Subscription History
2. Customer Interactions History, including; date of interaction, type of interaction and source of interaction
3. Customer Direct Mail Interactions History, including; date of DM interaction, source of DM interaction, the medium of DM interaction, Campaign name and content